EduShine assisted this top ranked european premier BSchool in securing Director – Corporate Relations.

The BSchool of a globally renowned university is consistently ranked among the top 20 business schools in the world.

This business management school, is one of the few triple accredited AACSB (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System), and AMBA (Association of MBAs) BSchool in the world. These prestigious international accreditations provides an affordable yet globally renowned management education.

This prestigious Italian BSchool has been present in India for about 10 years and by now it is known name in India. The BSchool has been able to showcase it’s academic rigour and has been well respected in India. The earlier Director – Corporate Relations has been successful for establishing the brand image of the BSchool and after 4 years tenure he moved out to join another premier BSchool.

In current scenario, the BSchool has been able to build it’s brand image in the asian market and has been able to place it’s students at the roles and compensation comparable to second tier IIMs. Now this top ranked BSchool wants to adopt more aggressive consultative sales approach in building corporate relations and eventually wants to place its students at the roles and salaries comparable to top tier IIMs.

To achieve this objective, the BSchool wanted to hire a seasoned corporate relations and BSchool placements leader who can use his existing relations and aggressively place the students in leading corporates.

EduShine initiated the search in the first week of March and within few days COVID stuck. So the position went on hold for few month. Eventually, the search restarted in the month of July and the whole objective of this search changed.

Being the first search for EduShine (And the BSchool too) during Covid time, the search strategy evolved while conducting this search.

This search being the first search during Covid time, it was by far the most challenging search.

As a search firm, EduShine generally uses 3 layered mapping (industry segment, target organisations, and target candidates), long listing and shortlisting process. However, due to Covid, first the search went on hold then the position became super urgent for the BSchool as two of the members in the corporate relations decided to move on.

In the changing scenario, EduShine conducted the search with rapid iterative search strategy. Rather than mapping all the target segments and target organisations, EduShine, based on its expertise of conducting 10+ searches for corporate relations leadership role, identified 15 candidates’ long list and initiated assessment process. On the other hand, we conducted rapid mapping and identified 7 more candidates.

After first round of assessment, we identified 8 candidates and based on geographical constraints (new normal in Covid era) we presented 5 candidates to the BSchool leadership. BSchool conducted 5 rounds of selection process online and finally selected 1 profile.

After rigorous global selection process consisting of 2 rounds of online selection process and 2 board presentations, the client selected a Director – Corporate Relations.

The candidate came from a leading BSchool, promoted by group of corporate houses, where he was heading Corporate Relations. Prior to this he headed corporate relations for one of the premier BSchool and headed Northern India corporate relations for ISB.

Impressed with the EduShine’s bespoke rapid search process, the client assigned a project for conducting new searches.

EduShine assisted this european premier BSchool in securing one of the finest Executive Education sales professional for South Asia Director – Executive Education role.

The BSchool of a globally renowned university, which ranks among the top 20 business schools in the world, wanted to strengthen its Asia presence by focusing on custom executive education programs offered from its Asia Centre in Mumbai.

This business management school, is one of the few selected business schools worldwide to have received, for its MBA program, all three of the prestigious international accreditations—AACSB (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System), and AMBA (Association of MBAs).

The BSchool has been ranked among global top 5 for it’s executive education and finance and accounting programs. BSchool’s Asia Centre, being based at India’s financial capital, Mumbai, it was a natural choice for the BSchool to start executive education with financial services focused custom executive education programs.

As the BSchool has a strong global reputation, it wanted to communicate the same across select corporate houses and initiate focused, custom executive education programs. To meet this objective, the BSchool appointed EduShine for conducting the search for Director – Executive Education.

In India, executive education market is dominated by top 3 IIMs, ISB and top ranked US BSchools. As Indian BSchools doesn’t focus much on custom executive education programs, it was a virgin territory, however, it threw a challenge of creating market for executive education in India.

IIMs executive education programs are promoted by the professors and generally it goes to IIMs due to the professors relation with the corporate houses. In this scenario, it is a challenge to find result oriented consultative sales professional for Executive Education in India.

EduShine, being education focused executive search firm understood the Indian executive education landscape well and identified 4 target segments, which included Indian BSchools, global BSchools, Executive education companies and L&D firms.

We identified 23 B2B consultative sales professionals and after initial screen based on professional experience, education background, stability and past track record, we prepared a shortlist of 9 candidates.

We conducted video interview of these 9 candidates and Identified top 5 consultative sales professionals having the best fitment with the search objectives of the position. Finally, we represented best 3 profiles to the BSchool’s global selection panel for this position.

After rigorous global selection process consisting of 3 rounds of Interview meetings and 2 rounds of board presentation, the client selected the best fit candidate.

The candidate was heading northern region executive education for ISB. In Spite of being younger and and bit junior in organisational hierarchy, he was managing more than 40% executive education sales for ISB. He was also responsible for more than 60% sales for custom executive education programs for ISB. Earlier he worked with the company which is known as pioneer of executive education in India. He worked with both the organisations for more than 4 years and played seminal role in growth for executive education business.

Edushine, after 4 months of consultative engagement with the client and the candidate, was successful in securing the brightest talent for the Regional Head (Asia) – Executive Education role for the client.

Just within 6 months of completion of this search, the client approached EduShine for conducting Director (Asia) – Career Services search and conducting foreign faculty recruitment in the subject areas of Marketing, Leadership and Business Analytics.