The music school was looking for Head HR to manage creative employee base, and senior musicians; prior association with Indian corporates for consulting and good understanding of Indian music industry was preferred. Competent HR professional should be able to work as partner and also manage diverse employee base coming from across the world. Person should be able to build a sustainable vibrant organization culture, based on which start up music school can scale up. They were also looking for Corporate Relations person, who can arrange short term projects and full-time jobs for the students in the industry linked with music for the right fitment. This person should be well connected with marketing/ advertising agencies, with their HR & creative team. Further person should be creative and have understanding of music and art so that he/she can communicate with creative community naturally. Institution was looking for dynamic and competent persons for both the roles. At the same time they had budgetary constraints. While meeting with the school’s management team EduShine consultant suggested to look for a person with relevant experience of both the positions.

What We Delivered

Due to limited budget, it was difficult to find a person for such position, who can carry organization along. Edushine mapped creative sectors i.e., creative agencies, design houses, advertising agencies, media industry, entertainment industry, music industry, etc. We came up with three (3) HR professionals; two (2) were from above mentioned industries and one (1) Creative field HR professional who is an artist; with performing art background and has also worked in creative companies. After rigorous selection process client selected & 1 HR professional with entrepreneurial experience of starting dance school, she also had HR business partnership experience in banking and creative agency.

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The client institute is a premier B- School, promoted by renowned industrialist, about 20 years back, with the vision to be a leading business school, globally recognized for excellence in management education. It has developed a niche for its programs that are contemporary & in-line with the demand of the corporate world. Institute focuses on holistic development of students with global mindset and cross cultural sensitization. Institute is based in a metro city, with state of the art campus. Through international collaborations and certifications, and global immersion programs with leading institutions across the world, institute facilitates an all-round development of its college students into managers of tomorrow.

Search Objectives

After the management changed hands from a philanthropist to next generation of professionals coming from investment banking background, the need was to change institute’s limited focus on student development to industry ready managers. Like most of the traditional institutes, corporate relations department was only concerned with student Placements. With a new focus, now institute management was looking for Director – Corporate Relations, a person with rich experience and existing relationships in national and international corporates. This position came directly from the Chairman of the governing board of the institute. After meeting with the institute’s management team, and based on understanding of the management’s objective for the institute, EduShine Consultant explained emerging trends in industry-academia relations. We suggested management to make a conscious choice between making corporate relations function a cost centre or a profit centre. The management wanted to make it profit centre.

After further diagnosis of the existing corporate relations team’s capability, EduShine suggested to look for a person with 10 to 15 years of experience in business development and key account management of HR services. The prospective candidate must have strong relationships with the top management and HR Heads of the corporates. The new job description was prepared in which, the role of Director – Corporate Relations was not limited to summer and final placements, but ensuring industry participation in institute’s conferences, MDPs and executive education programs was made equally important. Further, year long corporate communication strategy for the institute was also folded under this role.

What We Delivered

EduShine’s consultant conducted extensive research focused on the requisition of the institute and prepared a skills matrix for the role of Director – Corporate Relations. We mapped HR services organizations like job portals, corporate training institutes, HR Software vendors etc and shortlisted 3 senior business development professionals for the above role.
After selection process conducted by management committee of the Institute, a candidate with 11 years of experience, initial 4 years with a media conglomerate and 7 years with a reputed job portal was finalized. EduShine helped in negotiating work condition, compensation structure and easy transition. Candidate joined as Head – Career Management Centre independently reporting to the director of the institute and chairman.

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The client is triple accredited (AMBA, EQUIS and AACSB) french B-school with history of more than a century. It is ranked among the top 10 business schools in France and ranked consistently in Financial Times Global rankings. With more than 100 international partnerships throughout the globe, the B-school has an international perspective firmly embedded in its values. It focuses on producing responsible, highly skilled managers with global perspective and being useful for academic disciplines, and corporations.

B-school is exploring the markets of emerging economies for expansion of their Executive Education business.

Objective of the Study

As per its strategy to identify opportunities for Executive Education in emerging economies, the client wanted to conduct market research for India.

The broader questions posed were:

• Is it appropriate environment and time for the B-School to enter India?
• What are the prospects for management executive education in India?
• Which are the existing players in management executive education in India?
• What are the regulatory prerequisite for starting management executive education in India?
• What are the prospects for the development of an activity given the environment and what types of activities?
• What are the modes of entering in India for management executive education?

What We Delivered

We did extensive market research using primary and secondary methods for demand analysis, supply analysis, gap analysis, competitor assessment. We also conducted feasibility study for the B-school’s management executive education programs in the areas of the area of strategy, marketing, finance, management control, human resources, leadership, procurement, logistics, project management and management of sustainable development.

The research report delivered to the B-School consists of:

• Market scanning and trends for management executive education in India
• Regulatory environment for management education in India
• Trends in demand drivers in executive education in India
• Market size and Total Addressable Market (TAM) for management executive education in India
• Supply Analysis:- existing players in management executive education in India
• Modes to enter into management executive education program in India.

Outcome of Research

Based on EduShine market research report french b-school decided not to enter into Indian management executive education market independently. EduShine is consulting the B-School for identification of suitable partner for its management executive education programs.

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The client institute is a premier B-school, initiative of a scholar from international institute and an engineer from best engineering institute of India, for more than a decade ago. The institute was established as a higher learning institution in India offering internationally recognized undergraduate and postgraduate programs of study in the professional areas of hospitality and business management. The institute’s campus is fully integrated with academic, recreational and residential facilities for students. The institute is funded by hospitality conglomerates and it has an internationally branded on-campus training hotel. Institute participates actively in research, and conducts consulting assignments. There is a constant exchange of ideas between corporate leaders, faculty and students that helps in holistic development of students.

Search Objective

The institute was looking for Head – Admissions, person should be able to reposition institute of traditionally managed education to futuristic interactive institute moving into its new campus, that stand amid top 20 B-schools of India, with scaling up students’ intake 3 fold in next 5 years. Institute was open to pay best in Indian Education sector compensation and even matching with the top 10 institutes of India. While meeting with the institute’s management team EduShine consultant suggested a person for the position should have dynamic personality, with experience of about 10 to 15 years in similar field with proven track record.

What We Delivered

Team EduShine conducted extensive research focused on the requisition of the institute and shortlisted 3 profiles for above role. After selection interviews conducted by management committee of the institute, they finalized a candidate with about 14 years of experience; 6 years in corporate and 5 years as head admissions with a management institute and 3 years as national head – admissions with a premier business school.

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